• An up-cycle brand that creates new products by putting a different spin on old things.
• Founded in 2009 with accessories made from leftover surfboard resin.
• Design unit minna appointed as design director in fall 2010. Business rebranding begins.
• A total of 6 design partners have joined so far (as of fall 2012)
• Products are developed with attention to the history and character of the original waste products.
* Recycling disused products as raw materials will not create something better than new due to soiling, damage,
size and color mismatching, etc.
• Available at museum shops and select design stores nationwide.